Steve McQueen had it, Erin Wasson owns it and Chuck Taylors will always have it. The French have even come up with a phrase encapsulating it, that 'je nai sais quoi' or 'I do not know what' about someone or something that has an inherent sense of cool.
It is this elusive 'certain something' that is behind one of society's most enduring enigmas, 'the concept of cool'.
Always subjective, always evolving and yet ingrained in our Psyche. We may not be able to define it but we sure as hell know it when we see it.
This blog celebrates that 'je nai sais quoi' - because it's cool...
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